dtb! and iApps develop Tourism Noosa iApp

16-Mar-2011 Full service marketing, advertising and communication agency dtb! have joined forces with fellow Innovation Centre company iApps Pty Ltd to produce Tourism Noosa’s By Noosa iPhone app.

This collaboration between two Innovation Centre based companies is a great example of one of the major benefits of locating within the Innovation Centre’s ‘mini-city’ of over 30 innovative, knowledge-based businesses.

This innovative marketing initiative is tapping into the smart-phone phenomenon which is expected to have more than 120 million users around the world by the end of this year.

The Noosa iApp offers a free mobile guide of what to see and do in Noosa and the surrounding region. The new App allows you to view and book accommodation, sights and activities, get directions, find restaurants and bars, shopping, events and transport options at the touch of your screen.

Joan Molloy, Director, dtb! Advertising said the Noosa iApp is an exciting, interactive tool that gives users anywhere in the world up-to-minute information at their fingertips.

“The Noosa iApp is one of the most interactive tourism Apps on the market. This new technology offers the chance for real-time messaging with buy-in opportunities for tourism operators” Joan Molloy said.

The By Noosa iApp is free to download via the website www.visitnoosa.com.au.

www.dtb.com.au

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