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10 Point Guideline on Content and Structure

Here is a 10 point guideline on content and structure for writing a Business Plan.

1. Executive Summary
2. Contents
3. Introduction
4. Current Situation
  • a. Base Corporate Information
  • b. Vision, Mission, Values
  • c. History
  • d. Business Organisation & Management
  • e. Products & Service
  • f. Core Competences
5. External Environment
  • a. The Economy
  • b. Market Analysis
  • c. Competitive Analysis
  • d. Competitive Advantages
6. Strategy Plans
  • a. Objectives
  • b. Business Strategy
  • c. Operating Plan
7. Financial Analysis
  • a. Break-even Analysis
  • b. Sales Projections
  • c. Capital Spending
  • d. Operating costs
  • e. Profit & Loss Account
  • f. Balance Sheet
  • g. Cash Flow and Funding Requirements
8. Risk Analysis
  • a. Overview
  • b. SWOT Analysis
  • c. Limiting Factors
  • d. Critical Success Factors
  • e. Alternative Scenarios
  • f. Specifics Risks and their solutions
9. Conclusion
10. Annexes

By Nigel Hall, Innovation Centre Sunshine Coast Pty Ltd

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